Client Ask

Old Jamaica is an icon of the supermarket shelves in the UK but had seen a recent decline in sales. Ahead of a brand refresh, they wanted to build awareness and anticipation for a successful launch.

Approach

Instead of going out quietly, we decided to go out with a bang, bidding ‘Farewell Old Jamaica’ - a campaign running across OOH, Social, Retail, Paid, Event, Offline and more.

Key activities included:

Notting Hill Carnival takeover

Paid media strategy and execution

Organic social media management

Outcome

Over 11m impressions

Over 26,000 clicks to campaign site

Over 80m PR impressions