Gulf Oil
How do you make an oil company feel more human?
As the Social Creative for the account, I worked closely with designers to help bring this account to life. We listened to, defined and optimised against their key audiences’ needs, preferences and media habits to create a paid and organic strategy that consistently kept Gulf’s brand promise top of mind.
Our approach creates tailored messaging based on the needs of each audience, ensuring that the right person sees the right content at the right time and in the right place, and that it connects with them on a deeper level.
In just 3 months, we have reached over 57 million people and increased engagement by 8769%, massively over-indexing in our industry as the leading engagement.
Today I Learned
Brief:
Gen-Z don’t know a dipstick from a catalytic converter. 40% of Gen-Z don’t go to Google for help; they go to TikTok and Instagram.
Idea:
We partnered with a mechanic influencer to speak authentically to Gen Z on platforms they care about in an easy, digestible way.
Outcome:
A campaign that received over 12.4m views.