Knu School

Brief:

Vans had lost its connection with skate culture, moving into a more mainstream territory and wanted to reconnect with its core audience, seeing that authenticity is a way to drive broader brand appeal.

Execution :
For the social rollout of the Knu School shoe created by Vans, we created a visual story comparing the juxtaposition of the new school and the iconic old feel of London Pubs via a fashion film and an Instagram carousel.