The Graveyard
For the ideas that never went live, but I wish they did.
Prada: Prada goes bananas
Brief: Prada wanted us to create a fame driving stunt for the launch of their new Banana Balm Lip Care kit
Idea: We planned to create an all natural billboard made completely out of bananas. The plan was to tactically bruise the individual bananas so they would mature to create a bespoke Prada image.
PETA: Real men look after their Cock
Brief: PETA asked us to challenge the stereotype linking meat consumption with masculinity and strength. The goal is to dismantle the misconception that eating meat is essential to being a "real man," particularly among men (and their social circles) who believe meat enhances sexual performance, strength, and overall manliness.
Insight: Men who have a plant-based diet have better blood flow, which means they get better erections. A man’s cock is his pride and joy, and a healthy plant-based diet can reduce inflammation, enhance circulation, and improve their sex life.
Idea: We use a puppet cock (chicken) as a metaphor to show how real men take care of their best friend
Andrew Martin: Part of the Furniture
Brief: Interior design company Andrew Martin asked us to create a brand awareness film for their up and coming summer collection.
Insight: Andrew Martin sofas are made to be loved, they can do more for your room than just tie it together. They can help bring people together, start families, and even mediate an argument. Our sofas become a part of your family.
Idea: We show the journey that a young couple goes on from the perspective of an Andrew Martin sofa, capturing universal emotive moments that we can all relate to. Our film shows that when you cherish a sofa, it will always be there for you.
Execution: We open on a beautiful Andrew Martin designed living room. A couple places a new sofa. JUMP CUT: A group of friends enjoy a drink together. JUMP CUT: The mother reads to her daughter. JUMP CUT: A Grandmother blows out candles with family and friends around. JUMP CUT: A quiet moment, the husband is asleep on the sofa.
